Positioning
Find the sharpest, most defensible way to describe what a company does and who it is for, then make sure every page and pitch says it the same way.
Sharp positioning and growth systems for ambitious teams.
Theo helps early and growth-stage companies say the right thing to the right market and build the systems that turn attention into revenue. Strategy first, then the execution to back it up.
PositioningMessagingGo to marketLifecycleBrand strategyGrowth systems
What I do
01 / CapabilitiesGrowth systems
Design repeatable acquisition and lifecycle programs across content, email, and paid, measured against pipeline and revenue instead of vanity metrics.
Brand strategy
Build a brand platform, voice, and visual direction that a team can actually run with, documented clearly enough to outlast any single launch.
Messaging & narrative
Turn strategy into the words on the homepage, the sales deck, and the launch, so the story lands the first time and stays consistent.
Selected work
02 / Case studies+38%
SaaS / Positioning + Lifecycle
Northwind Analytics
Repositioned a crowded analytics tool around a single sharp use case and rebuilt the onboarding emails. Trial to paid conversion rose 38 percent in one quarter without changing the pricing.
3x
B2B / Go to market
Cedar & Co.
Built the full go to market for a consulting spinout, from narrative and site to outbound and content engine. Qualified pipeline tripled across the first two quarters.
+120%
Marketplace / Brand + Content
Tidemark Goods
Defined a new brand platform and a content program for an early marketplace. Organic traffic grew 120 percent in six months and gave the team a voice they could run on their own.
About
03 / BackgroundStrategy that ships, not slide decks that sit in a drawer.
I am a brand and growth strategist with nine years across startups and studios, most recently leading growth at a Series B SaaS company. I care about clarity: the work only matters if a team can actually use it after I leave.
I work best with founders and small marketing teams who have real traction and need sharper positioning and a system to grow on. Every engagement ends with documentation the team owns, not a dependency on me.
Currently
Available for fractional and project work, Q3 to Q4.
By the numbers
04 / Results9
Years in growth
40+
Brands advised
12
Go to market launches
$25M+
Pipeline influenced
"Theo found the one sentence we had been failing to write for two years. Everything got easier after that, the site, the pitch, the hiring."
Dana Reyes, Founder and CEO, Northwind Analytics